Deep Dive - Tracking your Supporter Journeys

The Supporter Journey is one with lots of different areas to track - but all of these can be handled easily and swiftly in Beacon. From soliciting supporters through to tracking campaign success and searching out lapsed donors - we'll go through those in this Deep Dive.

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Event details

Awareness and Discovery - Brand Awareness and Easy Signups
Research and Consideration - Filtering and Campaign Usage
First Donation - Donation Form and Success Measuring
Trust and Growth - Supporter Events & Comms, and Regular Donors
Loyalty and Advocacy - Major Gifts & Volunteers
Legacies - Developing and Tracking your Legacies

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In this session we cover

Awareness and Discovery - Brand Awareness and Easy Signups
Research and Consideration - Filtering and Campaign Usage
First Donation - Donation Form and Success Measuring
Trust and Growth - Supporter Events & Comms, and Regular Donors
Loyalty and Advocacy - Major Gifts & Volunteers
Legacies - Developing and Tracking your Legacies